AMFI Code of Conduct

As an AMFI-registered SIF and Mutual Fund Distributor (ARN-251600 / ARN-36894), Amcord Assets Pvt Ltd follows the AMFI Code of Conduct for Intermediaries of Mutual Funds and the applicable SEBI regulations. In summary, we will:

Take care of investors’ interests

• Take necessary steps to ensure that clients’ interests are protected.
• Adhere to SEBI Mutual Fund Regulations and AMFI guidelines on selling and marketing.
• Not give or offer any rebate, gift or inducement to investors.
• Not encourage over-trading or switching between schemes to earn commission.
• Not make false or misleading statements or promise returns.

Disclose and inform

• Disclose all material information, including commissions received from AMCs.
• Provide full and latest information about schemes, including the SID, SAI, KIM, riskometer and costs.
• Highlight the risk factors of each scheme and avoid misrepresentation or exaggeration.
• Inform investors about direct plans as an alternative to regular plans.

Maintain standards

• Follow Know Your Customer (KYC) and anti-money-laundering requirements.
• Maintain confidentiality of investor information, except as required by law.
• Abstain from colluding with other intermediaries or investors in any manner that harms investors.
• Keep our ARN valid and our NISM certification current, and display ARN details in all communication.
• Handle investor complaints promptly and keep investors informed of the escalation options available to them.

The full AMFI Code of Conduct is available on the AMFI website.