AMFI-registered SIF & mutual fund distributor, Amritsar
Mutual fund distribution and insurance solutions from Amritsar — for families across India and Indians around the world.
About Amcord Assets
Amcord Assets Pvt Ltd is an AMFI-registered SIF and mutual fund distributor, and insurance practice, based in Amritsar, serving investors across India and NRIs around the world.
We help you invest in mutual funds, set up SIPs, keep your KYC and nominations in order, and protect your family with the right insurance. You make the choices; we explain the documents, carry out the transactions and stay on call for everything that follows.
What we do
Six ways we help, from your first SIP to your family’s insurance claim.
Regular plans across equity, debt, hybrid and index schemes from 44 fund houses, with every transaction and service request handled for you.
View serviceStart, step up, pause or stop a Systematic Investment Plan, with the auto-debit mandate set up right the first time.
View serviceELSS schemes and other tax-efficient options, with lock-ins, tax regimes and investment proofs explained in plain language.
View serviceBuild a retirement corpus through your working years, then set up a Systematic Withdrawal Plan for a regular payout later.
View serviceTerm life, health and general insurance from leading insurers, and a person to call when it is time to claim.
View serviceInvest in Indian mutual funds from abroad through NRE or NRO accounts, with KYC, FATCA and paperwork handled remotely.
View service
New category
SEBI’s new category between mutual funds and PMS. SIFs can run long-short and hedged strategies that regular mutual funds cannot, under mutual-fund-style regulation and disclosure.
How we work
Every investor starts at a different base camp. The route is the same: understand, verify, choose, invest, and keep going.
Begin with a conversation
What is the money for, when might you need it, and how do you feel when markets fall? We note your answers before any product is discussed.
Call, WhatsApp or office visitWe check your KYC with the KRAs using your PAN, help with fresh KYC or changes, and set up nominations and your bank mandate correctly.
Paperless where possibleWe share scheme information documents, riskometers, expense ratios and exit loads side by side. You read, ask, and decide.
Regular plans from 44 AMCsLump sums and SIPs are placed online. Confirmations come to you directly from the AMC or the registrar.
Statements straight to your inboxStep-ups, switches, redemptions, address changes, consolidated statements and, if ever needed, help for your family with claims.
One number to call, for yearsProducts
Mutual funds across categories, fixed-income options and insurance from leading companies.
Mutual funds
Large-cap, mid-cap, small-cap, flexi-cap, multi-cap and sectoral or thematic schemes that invest mainly in shares.
Mutual funds
Overnight, liquid, short-duration, corporate-bond and gilt schemes that invest in bonds and money-market instruments.
Mutual funds
Aggressive hybrid, balanced advantage, multi-asset, equity savings and arbitrage schemes that mix asset classes.
Mutual funds
Diversified equity schemes with a 3-year lock-in that qualify for deduction under the old tax regime.
Mutual funds
Passive schemes that track an index such as the Nifty 50, Sensex or Nifty Next 50 at a lower cost.
Mutual funds
Gold and silver ETFs and fund-of-funds, plus international funds that invest in overseas markets.
Mutual funds
Solution-oriented schemes with a lock-in of 5 years or until retirement or the child turning 18.
Fixed income
Rated fixed deposits from NBFCs and housing finance companies, for fixed tenures at fixed rates.
Markets & KYC
Market data by TradingView, delayed and shown for information only. It is not a recommendation to buy or sell.
Your KYC status decides whether you can invest with a new fund house. Check it with your PAN in seconds.
Calculators
Move the sliders to see how a monthly SIP could grow at an assumed annual rate. Seven calculators in all, from step-up SIP to retirement corpus.
Open all calculatorsIllustration only, at a constant assumed rate. Mutual fund returns are not assured and actual returns will differ.
Nationwide & worldwide
Our office is in Amritsar. Our clients are across India and in every time zone where Punjab has family.
Investors anywhere in India can complete KYC and invest with us online. NRIs can invest through NRE or NRO accounts, with KYC modifications and FATCA declarations handled remotely.
Some AMCs restrict investments from residents of the USA and Canada. We will tell you which schemes are open to you.
Partners
Client voices
They sorted out a KYC mismatch that had blocked my SIPs for two months. One call, one visit, done.
I live in Brampton and was told NRIs from Canada cannot invest. Amcord showed me which fund houses accept us and did the paperwork over WhatsApp.
After my father passed away, they walked my mother through the transmission forms for every folio. Patient and clear.
My SIP date clashed with my salary date and kept bouncing. They moved the date and fixed the mandate the same week.
Every question about lock-ins and exit loads was answered before I invested, not after.
Getting a consolidated statement for my tax filing used to take days. Now it is one WhatsApp message.
They remind me before my health policy renewal every year. Small thing, but it matters.
Clear about how they are paid, which I appreciated more than anything.
Feedback reflects clients’ experience of our service, not the performance of any scheme.
Brochure
Our services, products and contact details in one PDF — easy to share with family on WhatsApp.
From the blog
A SIP buys more units when prices fall and fewer when they rise. Here is what that means for your average cost, and what it does not promise.
Read articleEvery scheme has two plans with the same portfolio. The difference is the expense ratio, and the service that comes with it. Here is how to think about it.
Read articleELSS has the shortest lock-in among popular tax-saving options, but for SIP investors the three years run separately for every instalment.
Read articleYour KYC status decides whether you can invest in new schemes. Here is what each status means and how to fix the ones that block you.
Read articleQuestions
Short answers to what new clients ask us most. Anything else, just ask.
We help you invest in mutual fund schemes, complete KYC and paperwork, place transactions and handle service requests such as nominations, bank changes and redemptions. We distribute regular plans and are paid commission by the AMCs.
No separate fee is charged for mutual fund distribution. We receive commission from AMCs, which is part of the expense ratio of regular plans. The details are on our Commission Disclosure page.
Yes. NRIs can invest through NRE or NRO accounts once KYC and FATCA are in place. Some AMCs restrict investors resident in the USA or Canada; we will tell you which schemes are open to you.
A Specialised Investment Fund (SIF) is SEBI’s new category between mutual funds and PMS, allowing long-short strategies. The minimum is ₹10 lakh per PAN per AMC, and it suits investors who already have a settled core portfolio. We will tell you plainly whether it fits.
Enter your PAN on any KRA website — CVL, CAMS, KFintech, NDML or NSE. Our KYC page links to each one and explains what “Registered”, “Validated” and “On hold” mean.
Yes. Your Consolidated Account Statement shows every folio across AMCs. You can also log in to our client portal to see your portfolio and reports.
Write to support@amcordassets.com or call +91 97791 02132. If it is not resolved, you can escalate to the AMC, SEBI SCORES or SMART ODR. See our Grievance Redressal page.
Talk to us about KYC, your first SIP, an NRI investment or an insurance renewal. We reply on call, email and WhatsApp.
No charge for onboarding
Paperless KYC help, mandate set-up and your first SIP registered — over a call or WhatsApp, at no cost to you.
Mutual fund investments are subject to market risks. Read all scheme related documents carefully.
